Softly Yours
Everyone’s handwriting is unique to them. How is it that everyone is allowed to use the same fonts? [Only Yours](/OnlyYours) and its rounded companion Softly Yours give digital texts a unique look that is truly yours. Softly Yours is a conceptual type system challenging established retail practice, in which an identical digital font is licensed to many customers. Although usually justified by economic constraints, this practice does not allow for a unique visual voice in written communication. With Softly Yours, we have created a polyphonic system capable of producing a multitude of individual voices, allowing each customer to speak with their own. In the same way that a myriad combinations of a few blocks of DNA form the blueprints of all living things, Softly Yours combines design features to create a unique font variant for each customer. Once a variant is purchased‚ it will be yours exclusively. It probably won’t look like your handwriting, but we guarantee that no other customer will ever be able to purchase a variant identical to yours. Digital typography is sometimes called automated writing; now it can also be authentic.
Published by Rosetta
- Classification
- serif
- Weights
- Light, Regular, Medium, Semibold, Bold, Extrabold, Black