Gamma Sans Extending A Brand Identity
GAMMA Sans is a typeface family developed to support and expand the visual identity of a leading Dutch home improvement and construction retailer, based on the modular structure and geometric letterforms of the company's logo. It draws on a tradition of architectural lettering seen in early twentieth-century signage, façades, and advertising, translating the logic of the original logo into a coherent typographic system for store environments, print, and digital communication.
Published by Brutal Types