Guides

Plain answers for people new to type.

Each one starts from a basic question, answered in interviews with the people who make Type.lol, with examples from the catalog.

None is published yet; the first are coming soon.

Coming soon

• Understanding Type Classifications. The families in every font menu, and the names that make them harder to tell apart.
• How to pick the right typeface for the job. It depends on the job, so here’s one: a band poster, worked through genre by genre.
• How to pair typefaces. Which typefaces work together on one page, and why some pairs fight.
• Why fonts cost money. What you pay for when you license a typeface, and where the money goes.
• Kerning, tracking, and leading. The three kinds of space in a line of type, and when to adjust each one.
• Can I use this font for that?. How font licenses work, and which one covers a website, an app, a logo, or print.

Studies: original, data-backed looks at the type world. Both live in Type.lol Resources.